After talking to some of my colleagues about online marketing, a major concern voiced was the quality of patients that find you through the Internet. They believed that only people who have little dental knowledge would pick a dentist based on an Internet recommendation only. While at times this can be true, our office has experienced success in attracting a growing demographic of patients who go online for most of their information.

Recently I had a young patient come to our office who wanted some anterior esthetic dental work performed.  She had recently moved from out of town and instead of asking someone at work for a recommendation she scoured the web looking for examples of work that dentists have performed in the area.  She choose our office explicitly because of online cases we had published of our own work.  It also helped that upon searching for a dentist office in Boise, we were high on the list of search engine results.  This basically follows the Internet marketing principles of providing users with high-quality information that they can use. 

Given this case and others we have experienced in our office, I believe that a website for a dental or medical office that is easily found and gives the patient an idea of what they can find when they come to your office will produce the type of educated and motivated patients that a practice stives for.